QFT and Understatement.

GM couldnt market themselves out of a paper bag. What happend? GM's marketing department, the Motorama's, the whole GM experiance was immense! And now?
No one knows that the Cobalt XFE has the BEST IN CLASS Fuel economy.
No one knows that the Malibu and Aura 2.4 6spd auto has best in class fuel economy.

But you know what people do know about GM? They make trucks, and suv's. They make the Hummer and the Escalade.
They can market the hell out of them.