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Law of supply vs demand.
ALL dealers do it.
Get a high demand vehicle..... be the first dealer to have it.... crank up that price!
First SLR went for 2.1 million... msrp is $450,000
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2013 Dodge Challenger SRT8 - 12.079 at 116.45
2010 Ford Taurus SHO - stage 4+ tune and an intake - no times yet
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