first thing you do is hire an art and design expert like me (you can tell i am an expert by my 64 color crayon box). then i will over charge you to waste my afternoon doodling on a note pad, this is the "concept" phase.
then we take the "concept" and esplain it to the interweb full brite colorz and dancing panda bears and cool **** like that.
then the interweb takes it and you get visited by experts with 500hp turbo-=nawz powered VW's that will kick your ass.
then you will try to be cool and tell them to shut up and they will call you a noob cause you weren't cool enough to buy the rain collector super bling pimptastic upswept muffler tips with the pressed in kenudler bearings.
then your little corner of the interweb will be viewed on much the same level as the crackroach. this is a sign that you are out of date(this happens every few weeks on teh interweb)
that means it is time to call me, the expert, again so that we may discuss my newly revised fees that will cost you more money for the next super fantastically amazing "concept"
[/stupid ramblings]
p.s. i said poopy on the interweb