well he may not actually think he'll get that, but it allows him to have the car advertised and so that he can get offers to see what people actually ARE willing to pay, so far he has 6 offers. yes, most may be very low but 2-3 may be around the true market value. If he had the Buy-it-now at 30k, it may sell right away. whern there may be a buyer out there willing to pay 35k but may never egt to see the auction/sale if its sold quick. So a high BIN lets you test the market a bit. at least that what i think hes doing IMO. OR his wife told him to sell the car and he put that price up, when it doesnt sell, he'll tell her he honestly tried, lol.
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