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P-M didnt "sponsor" it, more like they had to fork over millions of dollars to ad campaigns about teh danger of smoking and all the evil things that go on behind closed doors.
The Magical Ammount commercial is funny. All the smoking commercials range from annoyingly informational to scary as sin. The one from NY with the 35 year old guy getting radiation, showing the knobs and dials of this big machine, and him talking scared my father enough to stop smoking. He's been smoke free for 4 years, and hasnt had a craving since.
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2/20/2013: They Day the ****s Stopped
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