Quote:
Originally Posted by SteveR
daaaamn. I wonder if GM is thinking about doing the same for drag racing. I understand their reasoning though, and they have a point. NASCAR has turned into Indy, whereas the cars are all built by one company and they all look alike, with hardly any representation of the product that GM is trying to market. Still unbelievable though, I thought NASCAR would be the last sanctioning body to feel the market crunch, not the first. With all the money coming into NASCAR from the fans, I thought that they'd be the best out of all the sanctioning bodies.
|
Well, think about it. What do you picture when you think of a NASCAR fan? There's a stigma that goes with it (ie, middle aged, white, low income men and women) It doesn't surprise me at all that NASCAR is the first race they are pulling out of. Yes, there are a lot of nascar fans out there, but how many are actually DIRECT purchasers from GM? I'm willing to bet that a lot of them are in the used car market, if any car market at all.
In a marketing pamphlet I have from NHRA, Scarborough research did a complete survey of NHRA fans in general, and this is what they had to say about NHRA vs. NASCAR fans:
Quote:
Cross over with NASCAR is relatively low:
- Only 11.8% of NASCAR fans are avid fans of NHRA
Key demographic differences:
NHRA fans are more likely to be
- Age 18 –24 + 32%
- Age 18 –34 + 20%
- Black / African American + 28%
- Hispanic + 34%
- Household size (+ 3) + 11%
- Household spent $100+ on groceries + 7%
Younger, more diverse, live in larger households and have greater purchasing power
|