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Originally Posted by 79CamaroDiva
Well, think about it. What do you picture when you think of a NASCAR fan? There's a stigma that goes with it (ie, middle aged, white, low income men and women) It doesn't surprise me at all that NASCAR is the first race they are pulling out of. Yes, there are a lot of nascar fans out there, but how many are actually DIRECT purchasers from GM? I'm willing to bet that a lot of them are in the used car market, if any car market at all.
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Just because you have this impression doesn't make it so. There is more fan based buying power in NASCAR than any other motorsport. More brand loyality too. Here are a few demographics of NASCAR.
http://www.gommi.com/rftc_media/race_demographics.htm I honestly don't know how many NHRA fans there are in the US but I willing to bet there are more NASCAR fans.