Quote:
Originally Posted by Featherburner
Just because you have this impression doesn't make it so. There is more fan based buying power in NASCAR than any other motorsport. More brand loyality too. Here are a few demographics of NASCAR. http://www.gommi.com/rftc_media/race_demographics.htm I honestly don't know how many NHRA fans there are in the US but I willing to bet there are more NASCAR fans. |
its funny they didn't mention NHRA in that..
Quote:
Average US Sports Attendance per Event
NASCAR Sprint Cup Series 120,000+
NASCAR Nationwide Series 60,000+
National Football League 63,000
NASCAR Craftsman Truck Series 40,000+
Major League Baseball 31,000
National Basketball Association 21,000
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because NHRA draws approx 125,000 fans per NHRA event, and they want NASCAR to look like the big wig.
The survey that I have, and the one that that website shows, was done by the same research institution. NHRA has a younger fan base, with more people in the $30k-100k income bracket, as well as more households with children. Children are very important because they represent the future of your product. Why do you think fast food places give away a toy with the meal? Because they are the future customers, and they have control of the current customers ("mom, can we go to mcdonalds?" :insert temper tantrum: )
As for purchasing power and sponsor affinity:
