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Agreed, but that I think is what truck people want. Its a man thing.
So far, best commercials out there right now are the Honda "family" commercials where family members are driving in a Honda product, and they are helping people do something, or they go to meet some family. It talks about how Honda has always been by your side, so nothing will change.
Honda is taking the moral high ground. IMO, Chevy should revamp the "Our Country" country music stupidity that abandons the coasts, and turn it into how Chevy has always been there, how its gunna be there, and what its gunna do for the future to be there for you.
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2/20/2013: They Day the ****s Stopped
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