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Originally Posted by Featherburner
How can that be true? When GM says "employee pricing for everyone" that is at every dealer. Right?
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They offer the dealer a kick back in any incentive program. GM offers it, but the dealer doesnt have to follow the program. But when you are the only one not offering the deal...how can you sell cars?
In the end, Camaro and other high visual vehicles withstanding, most cars sit on lots for an average of 100 days. Getting rid of thoes cars helps.
If somehow all GM cars become super popular, people beating down the doors to buy them, without incentive programs, there would be no such thing as employee pricing.
It is illegal for GM to dictate price. Though this whole Chap 11 has given GM new life in dealer negotiations. While its still illegal to price fix, GM sure can beat up some dealers here and there.