02-19-2010, 10:03 AM
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Join Date: Apr 2005
Posts: 2,308
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Some good news on Chevy
Chevy's James Campbell: The Toughest Job at GM
James Campbell was plucked from the ranks to try to make America Chevrolet-conscious again
Full article: http://www.businessweek.com/magazine...8054804788.htm
Quote:
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Campbell inherits a brand showing nascent signs of life, partly as a result of GM's post-bankruptcy marketing blitz and Toyota's (TM) meltdown. Consumer Reports' annual brand perception survey, released in January, shows that Chevy has zoomed from ninth to fourth place, finishing ahead of BMW and Mercedes. Edmunds.com reports that more visitors to its site have been shopping for Chevys of late. Such trends often predict a sales surge; they did for Ford Motor (F) last year.
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John
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