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Originally Posted by Tsar
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Congratulations Toyota, you just fell in to the discount abyss GM, Ford and others can't get out of.
"What they're doing right now is they are picking low-hanging fruit," said Chester Schriesheim, professor at the University of Miami School of Business Administration.
"These are the people who are undecided about the brand but given the lower price, now that provides incentives to go ahead and purchase," he said. "But they're going to exhaust that pool of individuals and then they'll find it harder in the longer term to raise the prices backward."