Thats what helps me at my dealership, I tell people straight up, don't hide anything and yes sometimes my prices are a tad bit higher but my honesty keeps them with me. I work in sales and a lot of dealerships when they quote people add rebates they are not entitled to just to get them in the door and then drop the news on them. I had a 73 year old man tell me another dealership was getting him a college grad rebate once I looked into it we both had a good chuckle and I ended up with the sale simply because I was honest from start to finish. That is overlooked but I can assure you not all dealerships are evil
... Just most