Quote:
Originally Posted by iroc86NJ
Check out this nonsense.
http://wheels.blogs.nytimes.com/2010...ny-other-name/
Sometimes marketing departments need a reality check....the word "Chevy" is not hurting the brand. I'm going out on a limb here, maybe selling cars based on a 20+ year old chassis (i.e. the W-Body Impala) are what is really hurting the brand.
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Impala outsells the brand new Ford Taurus. Sure, most are fleet sales..but Impala still outsells it.
Impala is not the problem. That car is on the way out. GM's core brands are seeing sales increases