They did this with the earlier years as well, just not with the optional V10. It's neat that the factory is doing it, but it's just a race car - not remotely street legal.
GM does something similar with their body in white program. You can get a Camaro body ready to build into whatever you want from GMPP pretty cheap:
http://www.gmperformanceparts.com/_res/pdf/BIW.pdf
- Justin