Low production unit, $40k sports sedan from Chevrolet.
Where is the market for this car? GM's not looking for a big market, but I'm sure they can find 15k people a year to pick up a performance sedan. Look at who bought a G8 here? All have previous GM performance cars and all love GM performance as a whole. Even Nasty wants to buy the car, but only if it had a boring face on it.
GM also likes the fact that G8 GXPs have retained their value, so they realize that the demand for a car like that is still there, enough to sell the few thousand units a years. GM has cars like Cruze, Malibu, and Impala to take up the volume. This is done for S&G.
As for GM billing this as the "Ultimate SS" or a "four-door Corvette", I don't think they ever said anything like that, but please find me the quotes and I'll be more than happy to retract my statement.
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2/20/2013: They Day the ****s Stopped
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