[Paul Huryk]

Originally Posted by NastyEllEssWon

not to mention that online publications are cheaper & easier to maintain. They still charge for the ad space they sell on their websites just the same as they sell ad space in their printed media. Only difference is its easier to cater to a niche small crowd and still be cost effective. Especially since they wont have to send out a monthly rag chock full of ads that barely pay for the paper and mailing fees.

tldr = websites offer little overhead & larger ad space profit margins than magazines anymore.

Problem is that most people won't pay the same for a web only publication as they would a print magazine - even with more content - I know I won't. Not to mention the advertising cost has to go do for vendors in the same manner. Now if the reduction in cost for not printing outweighs the decrease in revenue from being online only, I can see it working. If not, then bad decisions...

I was never impressed with any of the car mags online presence. As an example, the GMHTP message board is pretty much DOA.