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If the NHRA wants rating I think it would help their cause to stop signing TV contracts that replay eliminations several hours after they are completed. The ratings were the highest when they shows eliminations live. By the time most events are broadcast now we have all seen the results, including videos of any pass we want, and moved on to other prime time viewing.
As fast as the letter circulated the internet the NHRA has probably seen more press and personal mentions on social media and enthusiast sites in the last 48 hours than in the last 5 years. So on some scale they got something out of it. Time will tell if that is a good thing or if it will lead to backlash.
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