I feel for you guys. I work in retail, at the General Stores on Brick Blvd. Now it has all kinds of stuff, if you have to get a gift for a woman (or a man, very small mens clothing department) go there. We have about 5 different Christmas locations in the store, and they're very big and bright. I was working towards the back of the store, and a woman came in the other day and asked where our Christmas stuff was. I looked at her, and said, "You probably past 2 or 3 Christmas shops on your way to find me." I mean, they're right in front of you, it's not hard to see these things.
You just have to love the general public though.