Campbell inherits a brand showing nascent signs of life, partly as a result of GM's post-bankruptcy marketing blitz and Toyota's (TM) meltdown. Consumer Reports' annual brand perception survey, released in January, shows that Chevy has zoomed from ninth to fourth place, finishing ahead of BMW and Mercedes. Edmunds.com reports that more visitors to its site have been shopping for Chevys of late. Such trends often predict a sales surge; they did for Ford Motor (F) last year.
still a small stepping stone across the river of success, but it is a step none the less, better then running across the stones, falling in the water and going over the waterfall like Toyota did
